It’s almost spring here in Durham, which means much warmer days, beautiful flowers, and a busy home buying season.
Many homeowners, both here in Durham and in the Triangle as a whole, have already started to think about selling their properties in preparation for the spring market. That’s why I want to offer a few tips that will help you sell quickly and for top dollar.
Show Off Your House Like a Model Home
You don’t have to completely gut your kitchens or bathrooms (though in some cases we recommend redesigning those spaces to maximize resale value), but you should focus on decluttering, rearranging, and redecorating.
Professional home staging is the best way to present your home to potential buyers. In fact, a professionally staged home is 85% more likely to sell fast and for top dollar.
We have an in-house home stager who can take care of this for you, which means you can focus less on furniture arrangements and more on finding your next home. Give us a call at 919-606-1754 and we will send you more information.
Create the Best First Impression
Home buyers often start searching for properties online, so it’s important to capture their attention the second they notice your listing.
Taking high-quality, professional photos of staged rooms is the best way to get buyers interested in your property. We use professional photography in our listings to do just that — and here’s what a difference it makes.
List Your Property on All the Major Players
Once your home is ready for its debut, don’t just stop at listing your home on the MLS (the multiple listing service). Make sure Durham-area home buyers can also find your property on sites like Zillow, Trulia, Realtor.com, and other popular home search apps.
Check us out on Zillow to see our current listings and past home sales.
Get the Word Out About Your Listing
The MLS is only one way to make sure your listing appears in front of more buyers. After you have listed your property, here’s how you can reach buyers even when they’re not currently looking at real estate listings:
- Targeted ads on Instagram and Facebook
- Personal connections with friends, family, and coworkers
- Posts on social media, including Facebook and Twitter
Don’t Overlook the Details
To ensure your property sells fast and for top dollar, there are plenty of small details that you can’t afford to overlook. These include:
- Pricing your property correctly based on recent home improvements, Durham sold reports, and more
- Hiring a licensed appraiser to measure and draw up your home’s floor plan
- Creating a professional virtual tour of your property
- Creating a custom website for your listing
- Considering feedback from potential buyers after a showing
This is only scratching the surface. Download our 50-step marketing guide to learn how you can accomplish your home selling goals.
Our Marketing Plan is Custom-Tailored to Your Home
As part of our custom home marketing plan, we offer complimentary home staging services, professional photography, social media promotion, and more to help your Durham property reach more buyers.