919-606-1754
lisa@lisaellis.com
It’s almost spring here in Durham, which means much warmer days, beautiful flowers, and a busy home buying season.
Many homeowners, both here in Durham and in the Triangle as a whole, have already started to think about selling their properties in preparation for the spring market. That’s why I want to offer a few tips that will help you sell quickly and for top dollar.
Show Off Your House Like a Model Home
The first thing to do when selling your property is to present it in the best possible light.
You don’t have to completely gut your kitchens or bathrooms (though in some cases we recommend redesigning those spaces to maximize resale value), but you should focus on decluttering, rearranging, and redecorating.
Professional home staging is the best way to present your home to potential buyers. In fact, a professionally staged home is 85% more likely to sell fast and for top dollar.
We have an in-house home stager who can take care of this for you, which means you can focus less on furniture arrangements and more on finding your next home. Give us a call at 919-606-1754 and we will send you more information.
Create the Best First Impression
Home buyers often start searching for properties online, so it’s important to capture their attention the second they notice your listing.
Taking high-quality, professional photos of staged rooms is the best way to get buyers interested in your property. We use professional photography in our listings to do just that — and here’s what a difference it makes.
List Your Property on All the Major Players
Once your home is ready for its debut, don’t just stop at listing your home on the MLS (the multiple listing service). Make sure Durham-area home buyers can also find your property on sites like Zillow, Trulia, Realtor.com, and other popular home search apps.
Check us out on Zillow to see our current listings and past home sales.
Get the Word Out About Your Listing
The MLS is only one way to make sure your listing appears in front of more buyers. After you have listed your property, here’s how you can reach buyers even when they’re not currently looking at real estate listings:
- Targeted ads on Instagram and Facebook
- Personal connections with friends, family, and coworkers
- Posts on social media, including Facebook and Twitter
We actively promote our clients’ listings on social media. Follow us on Facebook, Twitter, YouTube, LinkedIn, and Instagram to see how we do it!
Don’t Overlook the Details
To ensure your property sells fast and for top dollar, there are plenty of small details that you can’t afford to overlook. These include:
- Pricing your property correctly based on recent home improvements, Durham sold reports, and more
- Hiring a licensed appraiser to measure and draw up your home’s floor plan
- Creating a professional virtual tour of your property
- Creating a custom website for your listing
- Considering feedback from potential buyers after a showing
This is only scratching the surface. Download our 50-step marketing guide to learn how you can accomplish your home selling goals.
Our Marketing Plan is Custom-Tailored to Your Home
Selling a home is hard work, and it’s not something you easily can do yourself. We’re here to handle the details of your entire transaction.
As part of our custom home marketing plan, we offer complimentary home staging services, professional photography, social media promotion, and more to help your Durham property reach more buyers.
Ready to list your property or just curious about our home selling services? Connect with us today or give us a call at 919-606-1754.
